Standard

ISO 20671-1:2021

Published

Corrigenda and amendments are bought separately.

Language
Services

Abstract

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.

Document information

  • Standard from ISO
  • Published:
  • Edition: 1
  • Version: 1
  • Document type: IS
  • ICS 03.140
  • ISO TC ISO/TC 289

Product Relations

Product life cycle